Bond and beyond at Sydney’s ICC

SMA created, curated and directed a very special evening of entertainment for the James Bond themed AHRI Gala Dinner held at the ICC Sydney. Combining bespoke ‘Entertainment by Design’ elements with our hit shows ‘Ooh James!’, ‘The Diamonds’ and ‘The Players’ band along with Motif Productions dancers and DJ Strike.

Highlights of the night included a high impact event opener by our Bond girl singing ‘Goldfinger’, stunning room reveal complete with dancers, ‘Ooh James!’ captivating the crowd supported with amazing projections and the 1200 strong crowd storming the front of the room dancing to ‘The Diamomds’.

“SMA Productions provided us with a complete entertainment package for our Bond themed gala dinner for 1,200 guests, from a pre-dinner drinks band to a DJ that kept people moving until the lights came on. The Diamonds were an amazing highlight that generated a unplanned dance party around the stage as the audience couldn’t help themselves. Operationally it was all organised and managed seamlessly, alleviating workload and stress for me and my team in the lead up and on the night.” – Chris Dayson | Event Manager, AHRI